https://www.syedmarketingblog.com/building-a-theme-based-authority-site-an-overview
When a marketing plan is guided by data and data, it allows for quantifiable improvements towards goals such as building brand loyalty and closing sales. You can get insights from various sources, like customer data, competitor analysis, and even cultural or social trends that influence consumer behavior.
Marketers combine their own experiences and use data sets that are collected and then analyzed to gain insight. This process, called market research, must be conducted in a way that the data provides value and enables an action plan. It’s important to note, however, that the term “insight” should not be used interchangeably with raw data or general knowledge. Insight will help you understand the needs of current and potential buyers, allow for an informed decision on growth strategy and identify opportunities for innovation.
Insights allow for resource optimization and focus on areas that have the highest potential and reducing the waste in less promising areas. They allow businesses to benchmark their performance against the industry standard and competition and allow them to improve over time. Data can also guide long-term planning by providing trends or forecasting future events that could impact a company’s product or services.
There are numerous kinds of marketing, ranging from traditional word-ofmouth campaigns to social media ads. It can be carried out by a company or a third party agency, which is tasked with establishing strategies for their clients’ marketing like tourism or agriculture, (B2C) or for an entire segment of the economy, for instance B2B. If your company sells power tools, you may consider advertising in home improvement stores and general contractors.