A well-written job announcement is your first introduction to potential candidates. It’s the first opportunity for your company to showcase your culture and values in a compelling manner. A compelling job announcement can draw attention to the position and in your company which results in better quality applications and more interviews.
Apart from describing the position and describing the skills that are required, the qualifications and experience, as well as the preferred qualifications A good job description should also include details regarding your hiring process from start to the end. This ensures that you and the candidates are on the same page with regards to what they can expect. It also helps to avoid candidate ghosting and drop-off as well as an efficient and fair hiring process for all parties involved.
Use a clear and concise language that is easy to understand for all types of audiences. Avoid jargon or cliches which can make it difficult for potential candidates. It’s also important to use job ads as an opportunity to promote and support your diversity initiatives, so be sure the language used does not exclude any groups of people.
Don’t forget to list key advantages and perks on your job announcements. Include any benefits that your company offers like free lunches, or an office with a fantastic view in your job description. These might be enough to convince someone to choose you over a competitor. It’s also a great idea to include any volunteer opportunities or involvement in the community that your company takes part in since this is something many prospective employees will look for when deciding which business to apply to.